Marketing Agency University
A series of five live webinars showcasing insights and strategies from marketing icons superstars. October 2 - 30, 2024.
The final designs were reviewed by the speakers, who provided enthusiastic approval and praised the creative work.
Dark and light modes worked great with the series branding.
What is Agency Marketing University?
Following the merger of Unbounce and Insightly, we aimed to leverage this opportunity by cross-selling both platforms to agencies, their ideal customer. Agencies already advocate for Unbounce organically, so the challenge was to develop a weekly webinar series featuring industry influencers and agency leaders. This series was designed to attract new agency leads, generate product demos, and promote the benefits of both Unbounce and Insightly.
My Role:
Lead interactive designer. Responsible for designing all creative elements for the project, including the landing page and various assets.
PPC ads — this is one of the 5 variants we had running before and throughout the series. We tested different headlines and supporting copy.
Concept development
My design strategy incorporated elements from both Unbounce and Insightly, effectively representing the merger while maintaining a cohesive and distinct brand identity. This approach ensured that both platforms were represented equally and effectively, while also giving the series it’s own individual branding.
Execution + implementation
Working within a tight timeline, I designed all creative assets, including the landing page and promotional materials within one week. My focus was on creating a visually engaging experience that highlighted the strengths of both brands, the series and highlighted the speakers to create excitement in the marketing community.
Mockup of master graphic as a promotional piece
Mockup graphic of landing page hero section
Even though we didn’t create merch, this was a proposal for a branded tote that I created during the process.
“I am driven by the hope that I haven’t made my best work yet. What can I make next?”
— Paula Scher
Inquiries
itsananieto@gmail.com
Location
Vancouver, BC